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Brand Authorization Letter

A Brand Authorization Letter lets a brand owner give written permission for another business to sell, distribute, or use their products or trademark. Use this free, ready-to-edit letter to outline the scope and terms of permission clearly. Simply fill in the blanks, download, and get it signed in minutes.

What Is a Brand Authorization Letter and Why Do You Need One?

A Brand Authorization Letter is a written document from a brand owner or manufacturer confirming that another business, such as a reseller, distributor, or online seller, has permission to sell or market their products under the brand name. It's commonly required by online marketplaces like Amazon or Walmart, which often ask sellers to prove they're authorized to list certain branded products before approving the listing. This letter helps protect the brand from unauthorized sales while giving legitimate resellers the documentation they need to operate without running into account suspensions or legal issues.

Why Use a Ready-Made Template Instead of Writing One Yourself

Writing a brand authorization letter from scratch can mean missing key details, such as clearly stating which specific products or platforms the permission covers, which can lead to a marketplace rejecting the letter during a listing review. A ready-made Brand Authorization Letter Template already includes the key sections, such as brand owner and authorized seller details, scope of authorized products, platforms where selling is permitted, and an expiration or review date, so you only need to add your specific details. This saves time and helps the letter meet what marketplaces and retailers typically expect to see.

Who Should Use This Brand Authorization Letter Template

This template is useful for manufacturers and brand owners granting permission to resellers, distributors, or online sellers to market their products. It is also helpful for sellers who need to prove authorization when listing branded products on marketplaces like Amazon, eBay, or Walmart, as well as businesses entering wholesale or distribution agreements that require documented brand permission.

How to Fill Out and Use This Brand Authorization Letter Correctly

Start by adding the brand owner's business name, contact information, and a statement confirming they own or control the rights to the brand or trademark. Next, include the authorized seller's business name and contact details, along with a clear description of which specific products or product lines they are permitted to sell. Add the platforms or channels where the authorization applies, such as a specific marketplace or in-person retail. Include a start date and, if applicable, an expiration date or note that the authorization continues until revoked in writing. Finally, an authorized representative of the brand should sign and date the letter before sending it to the seller.

How to Use Agreed Templates

Start With the Template

Open the Product Agreement Template in your Agreed workspace and begin with a ready-to-use agreement structure.

Customize Agreement Details

Add or edit product details, responsibilities, pricing, deliverables, timelines, and other terms to match your agreement needs.

Review, Sign & Manage

Send the agreement for review and approval, collect signatures, and manage the completed agreement securely in Agreed.

Frequently Asked Questions.

Everything you need to know about Agreed. Can't find what you're looking for?

Marketplaces often require this letter to confirm a seller has permission to list branded products, helping prevent counterfeit sales and protecting both the brand and customers from unauthorized or fake listings.

Yes, the letter can list several products or an entire product line under one authorization, as long as it's clearly stated, rather than requiring a separate letter for each individual item.

It depends on how it's written. Some letters include a specific expiration date, while others remain valid until the brand owner formally revokes the authorization in writing.

Marketplaces may remove the listing, suspend the seller's account, or request documentation before allowing sales to continue, which is why having a valid letter on file helps avoid these issues.

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